Behind the Design - Rimac x Puma

A closer look at the creative collaboration between Puma and Rimac, culminating in the ultra-light Puma Ultra 1.1 'SL Rimac'.

Concept, Director, DOP & Editor - Philippe Gnannt
Additional footage provided by Rimac & Puma
Antoine Griezmann kisses a pair of football shoes.A designer working for Rimac holds a Puma football shoe in his hands.A designer working for Rimac uses Adobe Photoshop.